Digital Marketing

Digital Marketing

As more of our daily activities occur online, it’s integral for organizations to deliver effective digital marketing. All types of organizations utilize marketing delivered through digital channels including search engines, websites, social media, email, and mobile apps. This program prepares students to take the Online Marketing Certified Associate (OMCA) exam to certify their skills as an Online Marketing professional.

Topics include:

  • Search Engine Optimization (SEO)
  • Pay-per Click (PPC) advertising
  • Conversion optimization
  • Web analytics
  • Content Marketing
  • Email and mobile marketing

Learn how to:

  • Apply social marketing strategies to grow followers and create user engagement
  • Use a social media management platform
  • Manage social media marketing campaigns
  • Analyze the effectiveness of digital marketing tools, content, and campaigns
  • Maintain a professional online image
  • Utilize essential technologies, such as Office 365 and Google Apps, to assist in productivity
  • Apply fundamental computer security concepts to help keep users and their data safe online