Small Business Entrepreneurship

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Small businesses make up 99.7% of United States employers. There are 29.6 million small businesses, employing 47.8% of United States workforce at 57.9 million people.¹

There are many factors that influence the business world and though some are uncontrollable, most can be controlled to your advantage in starting a business that will have a great chance of succeeding. The choices you will make, from idea generation to implementation, will impact the development of that business.

This program will provide you with the knowledge and skills to effectively plan a business startup, establish and execute a marketing strategy, understand the financial requirements, and use the right tools to promote your business. You will develop the necessary skills to make innovative ideas become reality.

Upon completion of this program, students are expected to be able to:

Use common cloud-based software applications
Outline a business plan
Conduct market research and establish a marketing plan
Create a basic website
Identify the requirements for financial management
Create a social media marketing campaign
Manage social media marketing campaigns

Small Business Entrepreneurship Program – Topics Include:
Essential Small Business Technologies

Small Business Management

Social Media Marketing for Business

Managing Social Media Marketing Campaigns

Professional Communication

Small Business Bookkeeping

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¹ Source: Statistics of U.S. Businesses, U.S. Census Bureau