Digital Marketing

Digital Marketing

Digital Marketing skills are in high demand.  Digital Marketing is rapidly changing and businesses are struggling to keep up with the latest industry standards.  All types of companies are now utilizing marketing delivered through digital channels including search engines, websites, social media, email, and mobile apps.  The Digital Marketing program provides students with the core concepts of digital marketing.

In this program, students are taught strategies for search engine optimization (SEO) as well as gaining practical knowledge on Pay-per-Click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing, and more.  Upon completion of this program, students will be prepared to take the Online Marketing Certified Associate (OMCA) exam to certify their skills as an Online Marketing professional.

Upon completion of this program, students are expected to be able to:

  • apply social marketing strategies to grow followers and create user engagement
  • use a social media management platform
  • manage social media marketing campaigns
  • analyze the effectiveness of digital marketing tools, content, and campaigns
  • maintain a professional online image
  • utilize essential technologies, such as Office 365 and Google Apps, to assist in productivity
  • apply fundamental computer security concepts to help keep users and their data safe online

Digital Marketing Program – Topics Include:

Digital Marketing Foundations I

Digital Marketing Foundations II

Managing Digital Marketing Campaigns

Digital Marketing Tools, Technologies and Strategies

Essential Business Technologies

Digital Marketing Lab

Professional Communication